Commercial Thinking for Better Business Performance
Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.
From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.
Carol StandingMany SMEs are experimenting with AI but failing to see real business results. Discover why strong systems and clear strategy matter more than tools alone.